775 Baywood Drive
  Suite 203
  Petaluma, CA 95954
  (707) 762-3509
  (707) 762-1068 Fax
  Email:
Media and Governmental Relations


The Ten Commandments
  1. Prepare for the Interview
  2. Know Your Audience
  3. Interviews Are Not Conversations
  4. Listen Carefully Before Responding
  5. Tell the Truth
  6. Avoid Jargon
  7. Avoid “What If” Questions
  8. Avoid “No Comment” Responses
  9. Avoid Going “Off The Record”
  10. Don’t Lose Your Cool
Click on each Commandment to see more detail.